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Tuesday, March 24, 2015

Rani Mukherjee to work for Nirbhoy Gram project in Malda as brand ambassador

Malda, 6 March, 2015: Celebrity actress Rani Mukherji has become the sixth brand ambassador of Nirbhoy Gram campaign (NGC) which initiated the ambassador of Nirbhoy Gram programme in 2013 with an aim to promote the issues concerning Malda and focus it as a centre of activity in the national stage.

Pratibha Devisingh Patil, the former President of India, social activist Anna Hazare, musician Pandit Jasraj, Tara Gandhi Bhattacharjee, the granddaughter of Mahatma Gandhi and author Mahasweta Devi are the first five brand ambassador of NGC.

NGC founder and chairperson of National Institute for Gender Justice Sreerupa Mitra Chaudhury awarded Rani Mukherjee the plaque as the NGC brand ambassador on 3 March and awarded the actress with “Pride in Uniform: Inspiring Change” award. The programme held at India habitat centre in New Delhi was attended by the senior officials of Delhi police, BSF, SSB, National disaster response force (NDRF) and eminent personalities from the civil society.



Ms Mukherjee said, “I am committed to the safety, security and protection of young girls.” She also promised to extensively campaign for Nirbhoy gram.

It may be mentioned that Mrs Mitra Chaudhury, being moved by the brutal ‘Nirbhaya incident in Delhi on 16 December, 2012, initiated the NGC in 3,000 villages in Malda which has been identified as one of the 272 most backward districts in the country by former planning commission of India.

Mrs Mitra Chaudhury said, “NGC primarily focuses on safety and security of women and children. Our motto is to organize a kind of people’s movement for safety, security and justice at the grass root.”

“The campaign aims at removing fear from the mind of villagers in Malda, a neighbouring district reportedly with high level of poverty, illiteracy, crime and communal violence. We want to be with the villagers in letting them voice out their demands for safety and security and elect fearless and truthful leaders as their political representatives for social, economic and infrastructural transformation of the villages,” she explained.

Mrs Mitra Chaudhury would be in Malda on 7 March to speak to the rural women in English Bazaar block. She would also donate an ambulance to the villagers in a programme at Nagharia high school on Saturday. 

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